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Check out Morgan’s Marketing Minute below.
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Has a video of someone wearing smart glasses come across your feed? In my Future of Marketing course this week, I explored how emerging innovations and technologies, particularly in wearable tech, are changing the way marketers will connect with consumers in the near future. Wearable tech is having its moment, from Ray-Ban Meta glasses to…
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How many products are in your skincare routine? One study found that, as a result of the pandemic’s disruption of the beauty and skincare industries, consumers are adding more products to their routines (Chan et al., 2025). This has only been further normalised as a result of the rise in popularity of K-beauty brands, of…
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A few years ago, I wrote an article about Gen Z, the heritage bag brand Coach, and its parent company, Tapestry. Today, I wanted to revisit the brand to examine its current relationship with the generation and evaluate whether it has had success in its brand-building activities and its Coachtopia brand extension. COACH’S CURRENT STRATEGY…
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Film marketing has always followed a particular routine, one we all know well: audiences are greeted with a trailer, various ads on traditional and digital channels, some promotion featuring the film’s stars, and, hopefully, a box-office hit. But with the rise in the average cost of moviegoing and the continued success of film and TV…
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