This project involved tackling a mock business case on Harley Davidson. I worked with a team to develop a diagnose their problem, develop a strategic plan, tactics, and KPIs.

This project involved working within a group to develop an innovative product along with how it would be positioned based on the 4 Ps.

This campaign was created with a group of my peers, and involved auditing and developing a strategic marketing plan for EAC, a psychoemotional therapy practice.

This project involved working with a group of peers to conduct primary and secondary marketing research for a hypothetical business case involving Tide.

This campaign was created as a final deliverable for my Integrated AD & PR course, I worked with a team of students to develop a potential campaign for Dive With Buddy, a brand that connects divers globally.

This project was done as part of my New Media Certificate program, I worked within a group of peers to ideate and develop a mock brand, brand assets and guidelines using Adobe Illustrator, Figma, and Canva.

This project focused on a local brand, Athens Running Company, and developed a mock PR communication campaign for them. This content was created using Adobe InDesign.

This capstone project was a final deliverable in my New Media Certificate program, where I studied in the New Media Institute to become techknowledgable. I worked within a team of peers to develop a potential campaign for a local non-profit organization and provided recommendations for website development, rebranding, and marketing strategy.