Fashion
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Has a video of someone wearing smart glasses come across your feed? In my Future of Marketing course this week, I explored how emerging innovations and technologies, particularly in wearable tech, are changing the way marketers will connect with consumers in the near future. Wearable tech is having its moment, from Ray-Ban Meta glasses to…
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A few years ago, I wrote an article about Gen Z, the heritage bag brand Coach, and its parent company, Tapestry. Today, I wanted to revisit the brand to examine its current relationship with the generation and evaluate whether it has had success in its brand-building activities and its Coachtopia brand extension. COACH’S CURRENT STRATEGY…
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